Rebranding


Crafting a distinctive brand language for the future of immersive sound

Client

Audioscenic

Year

2024

Scope of work

Figma Files, Branding (Logos, Guidelines), Graphic Design

Audioscenic Brand Guidelines

Defining a cohesive brand for the future of spatial audio

Audioscenic pioneers cutting-edge spatial audio technology, and its brand identity needed to reflect that innovation. We developed a comprehensive brand book that establishes a strong, consistent visual language for the company and its products. The guidelines ensure clarity, flexibility, and recognition across various applications, from digital platforms to hardware branding.

Identity and Logos

A structured system for clear brand communication

To reinforce Audioscenic’s position in the industry, we created a structured hierarchy of logotypes, ensuring clear differentiation between the company, product, and technology. The system includes the Audioscenic corporate logo, the Amphi product logo, and the Hi-D technology mark, along with composite logotypes for unified branding. These elements are designed for versatility, allowing seamless integration into both digital and physical environments.

Colors and Typography

A balanced palette and precise typography for a modern brand image

The color palette balances high contrast and warmth, with dominant black and white tones complemented by a distinctive orange accent. This combination ensures a modern, professional feel while maintaining brand recognition. The typography system, built around DM Sans, emphasizes clarity and technical precision, while fallback fonts ensure accessibility across all platforms.

Visual assets

Dynamic graphics that bring Audioscenic’s technology to life

The brand’s visual identity extends beyond logos and colors to include a rich library of 3D graphics, iconography, and soundwave elements. These assets are crafted to convey the depth and sophistication of Audioscenic’s technology, using photorealistic textures, matte surfaces, and flowing sound field visuals. The result is a distinct, futuristic aesthetic that reinforces the brand’s innovative nature.

Examples of Application

Consistent branding across all touchpoints

To maintain brand consistency across different touchpoints, we provided clear guidelines on how the identity is applied. From product labels on hardware to marketing materials and digital interfaces, every element is designed to ensure recognition and cohesion. Whether on a soundbar, a presentation, or a website, the Audioscenic brand remains instantly identifiable.

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