Client
Audioscenic
Year
2024
Scope of work
Figma Files, Branding (Logos, Guidelines), Graphic Design
Audioscenic Brand Guidelines
Defining a cohesive brand for the future of spatial audio
Audioscenic pioneers cutting-edge spatial audio technology, and its brand identity needed to reflect that innovation. We developed a comprehensive brand book that establishes a strong, consistent visual language for the company and its products. The guidelines ensure clarity, flexibility, and recognition across various applications, from digital platforms to hardware branding.
Identity and Logos
A structured system for clear brand communication
To reinforce Audioscenic’s position in the industry, we created a structured hierarchy of logotypes, ensuring clear differentiation between the company, product, and technology. The system includes the Audioscenic corporate logo, the Amphi product logo, and the Hi-D technology mark, along with composite logotypes for unified branding. These elements are designed for versatility, allowing seamless integration into both digital and physical environments.
Colors and Typography
A balanced palette and precise typography for a modern brand image
The color palette balances high contrast and warmth, with dominant black and white tones complemented by a distinctive orange accent. This combination ensures a modern, professional feel while maintaining brand recognition. The typography system, built around DM Sans, emphasizes clarity and technical precision, while fallback fonts ensure accessibility across all platforms.
Visual assets
Dynamic graphics that bring Audioscenic’s technology to life
The brand’s visual identity extends beyond logos and colors to include a rich library of 3D graphics, iconography, and soundwave elements. These assets are crafted to convey the depth and sophistication of Audioscenic’s technology, using photorealistic textures, matte surfaces, and flowing sound field visuals. The result is a distinct, futuristic aesthetic that reinforces the brand’s innovative nature.
Examples of Application
Consistent branding across all touchpoints
To maintain brand consistency across different touchpoints, we provided clear guidelines on how the identity is applied. From product labels on hardware to marketing materials and digital interfaces, every element is designed to ensure recognition and cohesion. Whether on a soundbar, a presentation, or a website, the Audioscenic brand remains instantly identifiable.
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